AAA ustom Casting Case-What are the components of the marketing strategy for the bumper jacks that they currently sell?

Case is in text on page 635

Answer the following questions-

1. What are the components of the marketing strategy for the bumper jacks that they currently sell?

2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks.

3. Do a simple SWOT analysis of the firm

4. Would the hydraulic jacks represent a good marketing opportunity for the firm? Please support your answer.

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