Assignment 3: Qualitative Research
Write a paper discussing the qualitative data collection and analysis you would recommend using to determine the price, placement, and promotion of a new health and energy beverage a company plans to add to its product line. In your paper do the following:
· Identify and describe at least three appropriate qualitative research tools.
· Explain the advantages and disadvantages of each of the qualitative research tools you selected.
· Discuss what you believe to be the top three ethical issues in qualitative research. Justify your choices.
· Choose the qualitative method(s) that you feel would be most appropriate for this project and explain the reasons for your selection of that method.
· Identify the steps and guidelines that should be used for effective implementation of the method(s) you selected.
Write a 4 page paper in Word format. Apply APA standards for writing style to your work. Utilize at least three scholarly resources in your response.
By 11/28/178PM PST, deliver your assignment to the Submissions Area.
|Assignment Grading Criteria||Maximum Points|
|Identified and described at least three qualitative research tools.||15|
|Explained advantages and disadvantages of each of the selected qualitative research tools.||20|
|Described top 3 ethical issues and provided justification.||15|
|Chosen qualitative method is explained and justified.||20|
|Identified steps and guidelines for effective implementation.||20|
|Writing Craftsmanship, APA and Ethical Scholarship.||10|