Assignment Help-Маttlеl

Assignment Help-Маttlеl

Read the case study Mattel: Overcoming Marketing and Manufacturing Challenges (Pdf file), then answers the following questions

  Prepare a SWOAT analysis for long-term strategic planning at Mattel. 

 Suggest and discuss some possible strategic initiatives (2-3 strategies) that Mattel could pursue to continue its growth.

 In looking at Barbie specifically, what actions would you recommend to stem Barbie’s sales decline? Should Mattel accept the fact that the brand will never regain its former sales status? Explain. 

  Do manufacturers of children’s products have special obligations to consumers and society? If so, what are these responsibilities. Does Mattel fulfill its obligations toward their consumers and the society in general.