Assignment Help-Сrisis Соmmuniсаtiоn

Assignment Help-Сrisis Соmmuniсаtiоn

In the era of the 24-hour news cycle, the traditional once-a-day press conference featuring talking heads with a bunch of fancy titles has to be revamped and supplemented with Twitter posts, YouTube videos and the like.” (Andre Picard, The Globe and Mail, June 9, 2010).

There is general agreement that the current media environment is characterized by interactivity, user- generated content, and multi-directional communication flows.

What does this mean for crisis communication during or after a crisis?

Illustrate your answer with examples.