BA 382 Homework Handout

Page 1 of 6 BA 382 Homework Handout

BA 382 – Homework Assignment Handout

Due Dates are shown on the Moodle

This document provides requirements and instructions for each homework assignment. Unless otherwise

instructed, homework assignments are to be printed out and handed in during the class they are due.

An “A” grade (95/100 pts) can be earned by submitting a homework assignment on-time that satisfies ALL

criteria, is written well, is relevant to the topic, and has no grammatical or spelling errors. Departures from the

required format, omission of required content, and spelling errors will result in a grade reduction.

Assignments are due at the beginning of class on the date shown on the class schedule and will be collected

after you have briefly summarized what you read with the class. A 10% “late fee” is assessed per day for late

assignments and worth zero points if submitted one week after their due date. Also, tech alert grades are

reduced by an additional 10% deduction if they are not shared in class.

Technical issues are not valid reasons for late submissions.

Please realize that the notes in the ‘callouts’ on Page four showing a sample tech alert are REQUIREMENTS,

not suggestions. Remember to explicitly tie your article summary back to the material presented in the text.

Read the chapters BEFORE you look for articles.

HW #1: Tech Alert on IT & Strategy (Ch 3 or 4) -OR- Hardware/Emerging Technology (Ch 5)

Ch 3 or 4 IT Strategy option: Find one article that relates to the content covered in Chapters 3 or 4 in our

text. For this option, choose one of the following approaches:

• Summarize a recent ‘real-world’ example that illustrates one topic presented in one of these chapters or find a related article that extends the book’s discussion on IT and strategy, and/or;

• Discuss or provide an example of a key term shown in the book margins from Chapters 3 or 4.

• Look at the discussion questions at the end of the chapter sections and find an article that helps you answer a question that is posed, or;

• Follow-up on a specific case study that is presented in the text or find comparable examples. If you choose this option, you must focus on new information about the organization that is not included in the


Chapter 5: Moore’s Law and More

• Look for an article that discusses emerging technologies or trends discussed in the text, focusing on the use or potential use by organizations or individuals. Try to find examples of new products that illustrate

the “fifth wave” of technology (RFID, wearable computing, emerging technologies).

• Other options would be to find an article that discuss Moore’s law, the move toward mobile technologies (smart phones), advances in hardware technology, grid computing, or e-waste.

HW #2: Tech Alert on Software (Ch 13 or 14)

Chapter 13: Understanding Software or Chapter 14: Software in Flux

• Find an article that focuses on managerial advice or trends relating to Cloud Computing, Open Source Software, Service-Oriented Architecture (SoA), Enterprise systems, ERP, Software as a Service (SaaS),


• Look for an article that covers user interface design and/or trends/advances in the user interface (speech, gesture recognition, mobility, etc.), or;

• Find an article that discusses new system development or implementation in an organization–Success or Failure; or

• If you have participated in the implementation of a new information system deployment at work (even as an end-user), you can write up your experiences. No article is required if you choose this option, but

the rest of the tech alert requirements must be followed (quote from text, etc.)

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HW #3: Tech Alert on Amazon (Ch 7)

• Follow similar instructions from previous Tech Alerts and find information relating to Amazon and current events. Be sure to include a citation from our text in the first paragraph linking your article to the


HW #4: Tech Alert on Facebook or Google (Ch 11 or 18).

• Follow similar instructions from previous Tech Alerts and find information relating to Facebook or Google and current events. Be sure to include a citation from our text in the first paragraph linking your

article to the text.


Technology alerts are one full-page (no more or less) memos addressed to the instructor. The focus should be

to 1) introduce the article by first explaining why it is relevant to our chapter topic, 2) summarize the main

points of the article, and 3) provide a ‘response’ to the article.

Unless otherwise specified, the source used should be an article published within the last 6 months from a

credible source. Acceptable sources are published articles in magazines, newspapers, scholarly journals, or on-

line publications. Company web sites, personal sites, blog entries, Wikipedia entries, etc. are not valid sources of

information for this assignment. Do not use company press releases or product announcements. Rule of thumb:

If you can’t find an article title, date when published, AND author name(s), then you are not looking at a

suitable article for this assignment.

I recommend finding in-depth articles in business magazines or newspapers that focus on USE of technology

rather than the technology itself. An appropriate article selection with clear relevance to the chapter content is

required. The business databases available from may be helpful. Another good option is to

browse or search specific on-line IT/business publications – links to some of these are provided in Moodle.

The callouts on the following page highlight the format and content requirements for each tech alert.

Additional comments:

• Include at least one direct reference (quotation) from the assigned chapter of the text. This quote must be used to provide a logical connection from the textbook to the information in your article summary.

Cite the quote properly (e.g. (Gallaugher, 2016, p. 123)) or ((Gallaugher, 2016, sec. 5.3) for e-book

users) and use the format shown on the next page. Do not include our text under the memo heading

where you will list the article reference that you found.

• Any text that comes straight from the article must also be in quotes. Because the memo is a summary of the article and you have given all the proper citation information in the first paragraph, you can cite the

article within the text by referring to the article itself, the writer’s name. (See tech alert for example.)

• If you read terminology or see acronyms that you are unfamiliar with, look them up (in the book glossary or in an on-line computing dictionary), and include the definition in your write-up. If you

don’t understand what you are writing about, that defeats the purpose of this assignment. Do not use an

article you don’t understand – look for another.

• Conclude your memo with your own thoughts/comments. Do not provide new information from the article in this paragraph. This paragraph can include, but is not limited to:

o personal observations, o your perception of the importance of the issue or your response to what you learned, or o conclusions about how the information from the article supports or refutes information from the

text, or from something you’ve learned in another class,

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Identifying the source of your information: As shown in the example on the next page, use published articles

and include the name of the article, the author, the date posted (not the date you accessed it), and the name of the

journal, newspaper, or magazine. Do not identify the search engine (Google or the library database

(EBSCO-Host) as the source of your article. Use the name of the publication itself.

The sample tech alert on the next page is an illustration of the content and format of a tech alert.

Please Note: the sample assignment uses a bullet format to summarize some points made in the article. Using

bulleted points can be helpful, but this is not required. If you do use bulleted points, be sure that you provide a

logical ‘introduction’ to the points, that each point corresponds with that introductory statement, and that the

points you make are consistent in style, verb use, etc.

Page 4 of 6 BA 382 Homework Handout

BA 382 Tech Alerts: REQUIRED FORMAT–each “callout” below indicates a required element to be

included in each tech alert.

Technology Alert #n

To: Daniel Clark, MM

From: your name

Subject: Outsourcing Software Development (Chapter 10)

Date: Today’s Date

Pickering, C. (2015, October 10). Choosing the best software sourcing solution. Retrieved from /article.php/3629041

In response to our discussion concerning the trends towards outsourcing software development,

I thought you might be interested in the article cited above. Outsourcing is defined in the

textbook as “the purchase of any product or service from another company” (Gallaugher, 2016,

p. xx) or ((Gallaugher, 2016, sec. x.x) for e-book readers).

This article compares the benefits of outsourcing software development to the benefits of

developing software in-house. According to a recent survey, “50% of existing production

applications were delivered by in-house development, 46% by purchased packages, 3% by

domestic outsourcing, almost 1% by Application Service Providers (ASP), and less than 1% by

offshore outsourcing.”

The article mentions the following advantages of in-house development:

• Employee commitment: employees realize that their success depends on corporate success.

• Company knowledge: employees know the company products, they know how the company operates, and they understand company culture.

• Physical proximity: the developers and users can have regular face-to-face meetings as well as informal contact around the “coffee pot”. As noted in the article, physical

proximity “promotes better personal relationships that, in turn, promote better project


Pickering notes that the primary advantage of outsourcing is to save on costs, but notes that the

advantages of in-house development as stated above are hard to overcome. He concludes the

article by stating that internal and external projects are not suited for the same types of projects.

“The more commodity-like the project the better suited it is for external development. The more

unique-which usually means the more critical to corporate success-the better suited it is for

internal development.” (Pickering, 2015, p. 2). He goes on to state that it doesn’t have to be all

or nothing: the simple functions of a large project are subcontracted, while the subtle or

complex functions can be developed internally.

Many of the points made in this article were consistent with those made in the text and it was

helpful to read about how the approach taken may depend on the type of system in

development. However, the article overlooked several disadvantages of insourcing software

development discussed in our text, particularly the lack of expertise that in-house developers

may have with new technologies.










indent and


spacing. No




should be

present Use 12 pt. font with single- spaced paragraphs and one

blank line between


Include book

chapter in

Subject line

Summarize article

in your own words.

All direct quotes

must be in

quotation marks.

(Bullet format

used here is just an

option—if using

bullets, be

consistent in style

and format.)

What do you think? The concluding paragraph should be your own thoughts about the topic, or observations on how

issues discussed in the article compare to points made in the book or in class discussions. (This paragraph should

address the topic of the article. Do not provide general critique such as “I thought the article was well-written” or “I

wish that the author had included more information about…”

Specific and


reference to



Page 5 of 6 BA 382 Homework Handout

Technology Plan Assignment

Creating a business plan is the primary activity of BA499 Business Planning, the capstone course required for

business majors. The purpose of this assignment is for you to think about 1) how your type of business could

achieve competitive advantages through the use of technology and 2) how information technology can be used

to support your core transaction processing. To do this, you will need to find and examine two different

software applications that could be used by your business. (If you don’t have an idea for a business plan yet,

that’s okay – just pick a specific type of business that you could potentially be interested in.) Note: Many classes

evolve around your business idea so it will benefit you in the long run to decide on a business type and use the

same business for your remaining courses.

Secondly, you will need to develop your information system that is intertwined within your marketing strategy.

Information systems will aid in customer data collection and can be used to facilitate customer retention if

properly used to its full potential. You will develop a strategy that uses your information system to attain and

retain current and future customers.

Formatting and Content Requirements: Your report must be a minimum of three full pages and should be

professional in appearance. Specifically, include a centered title at the top of the first page, and create a page

footer with your name, date, and page number (in Page x of y format as shown in this document). The following

five sections should be included with underlined headings and paragraphs should be double-line spaced. Use

Times New Roman 12-point font and single-line spacing throughout.

Business Description:

• Provide a thorough description of your potential business: products/services your business will provide, your target market, an estimate of the size of the business, and where your business will be located. If

you are proposing a unique type of business, be sure that your business model (how you make money) is

evident. Copying and using an existing business is not permissible. Discuss why you chose a particular

target market and location for your business.

Social Media and Marketing Strategy:

• Discuss your social media and e-commerce strategies. Some possible questions to consider: What types of Web 2.0 strategies would you employ? Would you have a website? What purpose(s) would it

serve? Do you anticipate conducting any B2B or B2C e-commerce? How can you use social media to

increase your competitive advantage? Which social media sites will you use (you must specifically

name the ones you will use)?

Information System:

• List at least five different pieces of data (other than name, phone, email) that you will collect from your potential customers – assume you can get any information you would like such as birthdate, social

security #, etc.

• Two of the five pieces of data must be unique to your industry (e.g. if selling alcohol, you would need a birthdate). Be specific and use all five pieces of data. The data will help to inform you of who your

customer is. This is the heart of your information system so attention to detail is crucial. Specifically

address what processes you will use to attain and retain your customers with your information system.

For example, will you mail them a postcard on their birthday?

Page 6 of 6 BA 382 Homework Handout

Data processing needs

• Look for a software solution that is specific to your type of business. General applications are available for common business tasks (such as payroll and accounting), but there is also a wide range of “vertical

software applications” that address the needs of specific types of businesses, such as retail management,

service management, restaurant management, fundraising, etc. Often, there are even more focused

solutions within an industry type – for example, there is retail software specific to bicycle shops,

restaurant management software addressing the unique needs of pizzerias, etc. Find software that is

customized as much as possible to your specific business type.

• Describe why your company needs a software program and what type you are searching for.

• Find and compare two like applications (purchasable software or a web-based “cloud computing” solution) that address your core transaction processes. For example, if your business is a retail store,

focus on a system that streamlines point of sale (POS) and inventory processes.

• Create a table (sample table shown below) to compare your selected programs using the format shown below. In the first column, list at least eight software requirements for your business, and indicate

whether the solutions that you are considering would meet these requirements.

Example of selected software requirements for a Property Management Company. Start each

requirement with a VERB – each requirement should complete the sentence: “The system will be used

to ____________.”

Software Requirements

Name of

Software A

Name of

Software B

Process Rental Income Yes Yes

Calculate Management Fees Yes No

Enter work orders for repairs Yes Yes

Issue monthly owner statements Yes Yes

Track tenant complaints No Yes

Track security deposits Yes No

Print 1099 forms Yes No

• Choose one of the two applications that you looked into and state why you would choose that application over the other.

• In narrative form, specifically describe two business processes that are automated or streamlined through the use of your chosen software.

Operating Environment

• Your software choice will determine your hardware needs. What are the specifications of the hardware/operating system needed to run your chosen software? Most web sites include specific

information on system requirements. List all of the requirements in this section.

• For every piece of equipment that your business needs, you need to provide the specifications of that hardware (processor speed, memory, OS, etc.).

• If your chosen solution is a web-based SaaS offering, you will still need to supply the specifications of the hardware and operating system that you will be using to access the SaaS.

• You will not get credit for this section if you merely put that you need a computer that can access the Internet.

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