Business Ethical and behavioral targeting in organizations

Part 1

1. Think about a company you have worked for, either currently or in the past. Reflect upon the corporate culture with respect to the practice of ethics within the organization. What was leadership’s role in establishing this culture within the organization? How did power and motivation relate to the degree of ethical conduct?

2. Many organizations have started using behavioral targeting in order to capture your website visitor movements. This data is used in order to personalize advertising when you are surfing the web. Some businesses have started collecting personal information outside of your web clicking to create a profile of you. Do you have any personal issues with these practices? At what point could this type of data collection turn into an ethical dilemma? How about a legal issue?

Part 2

Select a significant tragic event (either domestic or global) that has occurred during the last 50 years. The interactive PowerPoint in this unit provides some ideas of historical tragic events but understand that these are just ideas. After describing the event and the post-tragedy events, discuss the ethical aspects revolving around this incident. This may require some additional research to understand the ethical situations and the impact these had on affected people being able to move on with their lives. 1. Describe the actions of people and organizational leaders directly and indirectly involved with the tragedy. Specifically, address the ethical issues they faced.

MBA 6301, Business Ethics 3

2. What were some of the actions of local, state and federal personnel with respect to dealing with this tragedy? 3. Explain the strategies of organizations that attempted to assist with the clean-up after the tragic event. Describe several of the pressures that influenced their strategies. Distinguish between social responsibility, integrity and simple business ethics. 4. How has this event affected the ethical culture here in the United States? What other affect has it had on society as a whole? Your response should be a minimum of two double-spaced pages. References should include, at minimum, one additional credible reference beyond the required reading. All sources used must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.