Capstone Papers-Online marketing

Capstone Papers-Online marketing

Youtube TV- offers more live streaming channels (over 50 channels) than hulu, netflix, etc including all major sports channels for a $40 subscription, cheaper than cable for basically cable. For some reason, they have been drastically under marketed/advertised so could be interesting to research why/build on that. 

What is your marketing message or theme?

What content strategy will you use?  What content assets? (e.g. video, blogs, social posts)

What promotions/distribution channels will you use- Ads, Search engines? Social Media?

Need answers to questions by 3 pages written paper.