Capstone Papers-Social Media Marketing Plan June 13, 2018 pressays Capstone Papers-Social Media Marketing Plan Review the final Social Media Marketing Plan . Identify several social media sites where the organization has a presence, including specific URLs. State the number of followers or other relevant data related to each social media platform for which the data is available. Analyze the probable marketing goals of the organization based upon their social media presence. Evaluate the effectiveness of this program.