Understanding the Purposes of Evaluation and Identifying Stakeholders
The Centers for Disease Control and Prevention’s (CDC’s) Framework for Program Evaluation provides a foundational framework for program evaluation. This framework is designed to “improve and account for public health actions [through] procedures that are useful, feasible, ethical, and accurate” (CDC, 2011, para. 1).
Step one of the Framework for Program Evaluation, engaging stakeholders, focuses on encouraging participation from people who have an investment in the program. By engaging stakeholders, program evaluators can increase the usefulness and improve the credibility of the evaluation. During the engagement process, it is important for evaluators to keep the purposes of the program evaluation in mind, meaning why the stakeholders may want the program evaluated, in order to obtain useful evaluation data for stakeholders.