Collaborative Marketing Plan

Collaborative Marketing Plan Draft 2 Instructions

Include the following in your Group Discussion Board Forum:


A thread with Draft 2 of your Marketing Plan (MP) attached as a Word file.Yourdraft must include the following section:


Situation Analysis: Please review pp. 49–52 of the sample MP. You should notice that Section 4 (Situation Analysis) contains 5 major elements. They are:


    1. SWOT analysis
    2. Industry Analysis
    3. Key Competitors
    4. Company Analysis
    5. Customer Analysis


Your Collaborative Marketing Plan Draft 2 must be submitted by 11:59 p.m. (ET) on Monday of Module/Week 4.

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