Consumer Behavior Questions

1. What is a subculture?  What determines the degree to which a subculture will influence an individual’s behavior?  Is the American culture more like a soup or a salad?  Why?

2. Given that smoking scenes in movies increase the positive image and intention to smoke among youth, what regulations, if any, should apply to this?

3. What is ad avoidance?  How does DVR technology affect your ad avoidance?  How are marketers dealing with this phenomenon?

4. Select a celebrity endorsement.  Summarize the product, and the celebrity.  Does this endorsement make you more or less likely to purchase the product?  Why?

5.Is it ethical to use fear appeals to increase demand for products?  Why?

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