Critically evaluate the digital marketing strategy of your chosen brand-Custom Essay Help

Guidelines-Critically evaluate the digital marketing strategy of your chosen brand-Custom Essay Help

 

 

  • Critically evaluate the digital marketing strategy of your chosen brand. Be prepared to comment on

 

    • their e-communications mix

 

    • how they use particular touchpoints to reach key influencers and audiences/consumers.

 

    • how they engage with those audiences and consumers

 

    • how they enhance customer engagement (i.e. content development strategy, customer interaction strategy, customer experience strategy, social media strategies etc.)

 

    • their digital “architecture”

 

    • their customer conversion strategy
    • Produce a brief introduction to your chosen online brand (approximately 200 words).

     

    • Write a brief review of current literature relating to the use of digital marketing and social media as a strategy for online brands, (approximately 400-600 words).

     

    • Discuss the various dimensions of how consumers and audiences engage with social media and digital marketing (approximately 300-400 words).

 

(approximately 800 words).

 

  • Suggest any recommendations for the business to enhance customer engagement and customer loyalty and justify these suggestions, (approximately 200 words).

 

 

 

 

 

Notes:

  • The assignment should be clearly presented in in standard essay style, using the Harvard reference system and written to a word limit of 2000 words.