(a) Demonstrate a critical appreciation of the major steps
involved in conducting research.
(b) Demonstrate an extended understanding of various
business research designs and methods, and be able
to evaluate and explain their strengths and
weaknesses in research designs for particular projects.
(c) Demonstrate a critical appreciation of ethical issues in
research and an advanced understanding of
appropriate procedures and protocols applicable to
(d) Critically review and evaluate research literature.
(e) Design research for a particular project, explaining the
limitations, advantages, and technical and ethical
implications of the techniques employed.
(f) Select, justify and design questions suitable for a
survey instrument and be able to analyse survey data
in relation to a particular research question.
(g) Prepare a formal research proposal investigating an
innovative and/or unresolved research question.