Determine how cultural differences influence tourist perceptions and satisfaction.

Education wasn’t what he wanted to perform on the world, me included.

He was after transformation.

-Tracy Kidder, Mountains Beyond Mountains

RTM 404, Summer 2014


Larry Beck, Ph.D.

Why This Course is Important

The subject matter in this course is important because travel and tourism is the number one industry in the world. It is essential to be aware of its importance globally and the implications concerning environmental, economic, and social issues (often referred to as the “triple bottom line”).

There is also much to learn in this course that applies to your own lives. Travel offers us adventure, education, and enjoyment. As we learn about other cultures we also learn more about ourselves; and we learn tolerance. We learn to extend compassion to help others less fortunate than we are. These are primary messages in our reading, Mountains Beyond Mountains.

On a broad scale, tourism offers hope for global peace as we learn more about the beauty and value of diverse cultures and learn to appreciate them through first hand experience. Tourism has also been promoted as a conservation tool as travelers gain global environmental awareness. Tourism offers hope for global stewardship. What larger issues are there than world peace and environmental sustainability? Tourism can contribute to both of these.

So this subject is relevant as the number one industry in the world, in our own personal lives, and in a larger context concerning global peace and environmental stewardship.

SDSU General Catalog: Concepts, definitions, and measures of essential cultural components of tourism. Integrated view of interrelated socio-cultural tourism issues with an understanding and appreciation of diverse cultures.

Student Learning Outcomes

Upon completion of this course, conscientious students will be able to:

1. Synthesize the major theories and concepts related to cross-cultural behavior in tourism.

Consider how our actions can contribute to world peace and stewardship through our travel choices.

4. Determine how cultural differences influence tourist perceptions and satisfaction.

5. Develop greater appreciation and tolerance for various cultural frames of reference.

6. Consider increased empathy for those from less fortunate cultural backgrounds.

7. Generate interest in living and traveling in ways that promote cultural understanding and sustainability.