Dissertation Writers: Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service.
Based on the nature of the product/service, recommend at least 3 possible social media to use in marketing the product/service. Describe your recommendations and discuss the advantages and disadvantages of each.
Twitter and Facebook are the two major and ideal social media platforms in order to promote and spread the service worldwide.
Talking about Twitter, they have around 550 Million registered user and twitter is one of the fastest growing networks with a growth rate of 44% from 2012-2013. It also tracks a record count for 215 million active users per month with the largest penetration in the United States (Bowden, 2016).
On the other hand, Facebook has over 1.15 Billion users out of which around 23% of them login each day. As per the poll, about 47% Americans have recommended Facebook as their number 1 influencer of purchases providing the users a large opportunity of communicating with customers in a non-obtrusive way (Syrdal, 2018).
The social media advantage is that it gives the user a completely different customer demographic besides promoting the business in a far cheaper way than any other traditional advertising mechanism. Also getting acquainted to the social media platform helps widen the business horizons to a large audience (COKER, 2017).