Dissertation Writers: create a competitive advantage
Overview of Project for Unit 1 To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage. When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. As organizations develop their competitive advantages, they must pay close attention to their competition through environmental scanning. Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology has the opportunity to play an important role in environmental scanning. Business Dilemma The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT INSTRUCTIONS: Each week you will submit your response to the business situation presented. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format. Making Business Decisions I Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes: •Buyer Power •Supplier power •Threat of substitute products or services •Threat of new entrants •Rivalry among existing competitors For this part of the project you will write a paper in which you will: •Perform a detailed Porter’s Five Forces analysis for The Broadway Cafe. •Be sure to highlight entry barriers, switching costs, and substitute products. •Determine which of Porter’s Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century.