E Marketing

For this Assignment, imagine that you are an e-marketing expert who has been asked to carry out some research in order to analyze why certain marketing campaigns become viral.
Write a report in which you do the following:
• Carefully examine the content aspect of viral campaigns and their relationship with customer behavior.
• Suggest why certain campaigns become viral.
• Create a strategic plan to be followed by an organization in order to assist them in creating a viral campaign.
Support your analysis through the use of academic sources.


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