Essay Help: Identify two positive and two negative factors involved in an analysis of a hotel STAR report. What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM’s?

Essay Help: Identify two positive and two negative factors involved in an analysis of a hotel STAR report. What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM’s?

Some in the hotel industry believe too heavy a reliance on the STAR report to evaluate a hotels’s sales effort has a negative effect. Others defend the STAR as the only independent way to evaluate a sales staff’s effectiveness. Identify two positive and two negative factors involved in an analysis of a hotel STAR report. What alternative performance indicators would you suggest hotel owners use to evaluate the performance of their GM’s?

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