Essay Questions

Essay Questions 1)Identify and define the traditional four Ps. Also identify the new four Ps and the reason for developing the new interpretation. 2)Describe the steps in the Marketing segmentation process. Please answer both essays in a 2 page (total for both questions) APA formatted paper using the text, supporting text materials and outside material as sources. I attached files from the text book, pages 6 and 7 are for the 2nd essay which topic is the market segmentation. The pages 12-14 (5319 is JPG number 12) are for the 1st essay that deals with the topic of the four P’s. ** This is due at 11:30pm July 23, 2017 Sunday