CMC 4623 Communication Theory: CSA Brief- Media Analysis Research
The research paper should be in this order:
- Little Review “2 pages”
- Theory “1-2 pages” choose only one theory or two. You can look for “Agenda sitting theory if it’s Mach with the topic.
- Methodology “Data Collection” 2 pages
- Analysis “1-2 pages”
- Evaluation “1-2 pages”
- Discussion “2-3 pages”
- Conclusion “1 page”
A Coursework Research Paper
Students in this class are required to write a media analysis research paper using the theoretical knowledge they gained from this class and applying it to a real media case/event. Students will choose an event, a problem or an issue that is receiving/has received major media coverage either locally or internationally. Students are encouraged to examine issues that have/had local, regional, and international media coverage.
They must choose a communication theory and appropriate methodology of data collection that they believe applies particularly well to the issue. Students will use the theory to describe and explain why the issue is/was covered in a certain way based on scholarly data collection and predict/analyze the media coverage. Finally, students will evaluate the theory in terms of how well it works and give an assessment of its validity.
Students will write their media analysis papers focusing on at least one of the mass communication theories discussed in class. In some cases, more than one theory helps provide stronger analysis. In such cases, students can use a maximum of two theories only.
In their papers, students are expected to;
- Provide an introduction and thesis statement that clearly identifies the purpose of the research project (introduction w/thesis statement);
- Describe the media event/case they chose and provide a discussion of the landscape of scholarly research in this area (literature review) that result in one or more appropriate and comprehensive research questions that will guide the study.
- Explain the importance and relationship of at least one specific communication theory to the investigatory process of the research project (theoretical underpinning) and justify the method of data collection employed (methodology).
- Analyze the data collected and discuss the findings from the research (analysis/findings).
- Discuss the importance and impact of the data analysis and overall research project; obstacles and successes of the investigation; and point readers to the next steps in the contribution of the project to scholarship (discussion).
- Provide a conclusion that summarizes this research process and its findings, and moves the reader to action.
Students are expected to use primary and secondary scholarly resources to support their research and should format the paper in APA Style.