Instruction for Assignment 2: Group Report
Students will form groups of four members and choose a multinational company with lecture’s approval. Upon getting the approval they will conduct research on that company, specifically on management on cultural perspective. Subsequently they will prepare a written report detailing on the cultural issues, challenges and recommendations.
The structure of the report:
- Understand the Determinants of culture,
- Dimensions of culture: Hofstede and GLOBE
(Your analysis can include the following topic)
- Business cultures in the Western world and Asia
- Cultural dimensions and dilemmas
- Culture and styles of management
- Culture and corporate structures
- Cultural change in organisations
- Business Communications Across Cultures
- Culture &International Marketing Management
- Cultural Diversity in Organisation
*Please note that this is a general structure for this report. You can follow this or you can be more creative. Just try to keep the consistency.
Use books and scholarly resources, company web page, and provide Proper referencing. About 7 to 8 referencing (minimum) including text book.
The written report is due for submission in Week 9 and is limited to 2000 words (including Executive Summary but excluding Appendices and Reference) 10% plus and minus is acceptable. Main focus is on the quality of your research and writing. Note that turnitin similarity should not exceed 15%.
Please provide a proper cover page. Write down the name and ID of all numbers in the group. All members will sign the hard copy of PPT. Provide peer report. If you have any question, feel free to ask me in the class.
Below is a Sample Paper. You Can Order a Custom Essay Written From Scratch From Our Website. Click Here to Order.
KFC in China-Recommendations
KFC entered the Chinese market in 1987, and it has since opened over 2,500 shops. The success story about KFC in China reflects the cross-culture management of culture in the company. There are significant differences of Western and Asian cultures, and the success of the KFC, which is a western fast food outlet, implies that the company has had to have proper cultural integration and management to ensure that it does not lose its relevance as well as attract local customers in China. The purpose of this report is to give recommendations for the cultural challenges identified in the company.
Business Cultures in the Western World and Asia
Western and Asian cultures are very different, and the company needs to adapt its western model into the Chinese market by recognizing the social and cultural distinctions of the two countries. The Western business culture is individualistic, which is not the case for China (Yang 17). Therefore, for optimum performance of the organization in China, KFC has to adapt the US fast-food business model into the local Chinese culture.
Cultural Dimensions and Dilemmas
KFC faces the cultural dilemma in its globalization and localization dimensions (Zhou and Zhang 32). While pursuing the globalization objective, the company should consider cross-cultural transformations such as menus, languages, food names, and marketing, among others. Also, there should be a mobilization team whose work is to convince the Chinese people that not all fast food is junk food. Again, KFC should retain its practice of preparing its products with Chinese features.
Culture and Styles of Management
While striving to maintain the western aspects of management such as freedom, democracy, equality, efficiency, and humanity, KFC should also strive to absorb the Chinese cultural elements such as respect, recognition, and amalgamation (Chinadaily).
Culture and Corporate Structures
The company should strive to establish people-oriented corporate cultures in China. KFC should pursue employee development as a means of developing its staff. The management could also offer on-the-job training which involves personality development as well versing them with the knowledge of the local policies, products, and to ensure that they are aware of the operational processes in the restaurant.
Cultural Change in Organizations
Change is inevitable in an organization, and KFC should make sure that its change does not disrupt the local cultural structures. To ensure that the local communities will receive culture change, KFC should consider the Chinese taste, values, dining habits, and language (Zhou and Zhang 32). Also, the company’s product portfolios should be matched with the eating habits of the locals.
Business Communications Across Cultures
To reduce the implications of business communications across different cultures, KFC should consider human resource localization. KFC China should strive to train and promote the workers since they are aware of the national policies and also have depth knowledge of the local competitive environment and customer characteristics. The employees of both Western and Asian backgrounds should be included to ensure diversity of ideas as well reduce barriers to communication between cultural differences.
Culture & International Marketing Management
KFC should embrace both standardization and adaptation to ensure its prosperity in its international marketing strategy (Akgün, Keskin and Ayar 609). The company should consider globalizing some of its marketing elements while localizing others. China is a high-context culture nation which implies that most information is shared among members of a community. This means that people are influenced by other people’s decisions. China is a society with high collectivism, and people have high identity to traditional values and food. Therefore, KFC should globalize marketing objectives while localizing operating objectives.
Cultural Diversity in Organisation
The company should recognize that diversity is power and thus embrace it for itself. KFC should strive for social inclusiveness by ensuring that its marketing targets people of different age, gender, and social class.
In brief, this study recognizes that for any organization that would like to penetrate into the Chinese market successfully, it should consider adaptation as a way of having the attention of the locals. Cultural adaptation is critical, as it ensures that while the company is pursuing its globalization agenda, it still considers the values and interests of the local communities.
Akgün, Ekber Ali, Halit Keskin and Hayat Ayar. “Standardization and Adaptation of International Marketing Mix Activities: A Case Study.” Procedia – Social and Behavioral Sciences (2014): 609-618. Article.
Chinadaily. KFC and McDonald’s — a model of blended culture. n.d. Website. 24 1 2018. <http://www.chinadaily.com.cn/english/doc/2004-06/01/content_335488.htm>. Website.
Yang, Hsiao-Pei (Sophie). “Case Study 2: KFC in China.” Mutum, D, S Roy and E Kipnis. Marketing Cases from Emerging Markets. Berlin: Springer, 2014. 17-23. Article.
Zhou, Longyu and Quinjie Zhang. Cultural adaptation pattern analysis of McDonald’s and KFC in the Chinese market. Master Thesis. Uppsala: Uppsala University, 2012. Print.