Girl Scout Cookies Case Study – Can you identify examples of decisions about each part of the marketing mix that are being made in the cookie program?

Questions

  1. Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program?
  2. How well do you think the Girl Scouts succeed in relationship marketing? Examine the different factors on which relationship marketing depends.
  3. Although some people take away clear benefits from selling Girl Scout cookies, not every Girl Scout is going to go into a marketing career, and many might find the job of cookie selling particularly difficult. Do you think the experience of cookie selling, and more generally the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities challenging?

 

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