Global Business Marketing

International Marketing Plan Vita-Sure (hypothetical company) plans on marketing a vitamin c supplement with the added benefit of being a mosquito repellant, the name of the supplement will be Vita-C, and the target market is Mumbai, India. 1. Develop a marketing plan/ executive summary for Vita-Sure and its product Vita-C for the Mumbai market. (850-1500 words) 2. Develop a general overview of the market to be entered (economy, legal environment, political environment, demographics, culture, geography, infrastructure etc.). This should also include an overview of the specific industry for the product to be marketed and its competitive environment. 3. Include at least 2 citations for your work.

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