Help With My Essay: Explain why and how to estimate customer relationship value. 

Help With My Essay: Explain why and how to estimate customer relationship value.

Explain relationship marketing, its goals, and the benefits of long-term relationships for firms and customers.

Explain why and how to estimate customer relationship value.

Introduce the concept of customer profitability segments as a strategy for focusing relationship marketing efforts.

Present relationship development strategies – including quality core service, switching barriers, and relationship bonds.

Identify challenges in relationship development, including the somewhat controversial idea that “the customer is not always right.”