Homework Help-Culture and Marketing

Homework Help-Culture and Marketing

There may well be some considerable  cultural differences that need addressing. I remember last year when  there was a language mix-up with a doll. It was just saying ‘I love you’  in a different language, but it sounded like ‘kill mommy.’ It’s funny  now, but imagine being the marketing team in that building!” Both of you  laugh as you hang up the phone, but the memory does get you thinking  seriously about cultural differences. Complete the following:

  • What cultural considerations should you take into account for your strategy?
  • Will this negatively impact your current strategy?
  • Does this change your approach? Why or why not?