How would you describe IMAX’s business level strategy? Why?

  • Consist of at least one page in length (single spaced)
  • Completely and concisely answer each question below, numbering your responses:
    1. Analyze IMAX’s general and task environments. Consider Porter’s 5 forces in assessing the task environment. Identify opportunities and challenges it faces.
    2. How would you describe IMAX’s business level strategy? Why? (
    3. How do IMAX’s resources and capabilities support its business strategy?
    4. Why was IMAX changing its business level strategy?
    5. How would you recommend that IMAX proceed?
  • In good faith, justify your answers/recommendations with facts from the case, rather than your personal opinions (questions should answer why?
  • Write in a clear manner – your style can be less formal than typical academic prose, but it should be serious and engaged with ideas
  • Contain no more than 3 spelling or grammatical errors

 

Please follow and like us:
error