Read the “HP Product Variety Management” case study. Consider the scenario below and respond to the prompts presented.
Kathy Chou, vice president of sales at HP, has asked Deborah-Anna Reznek (business consultant) and Julie Ward (business optimization) to analyze the post-launch products. Kathy’s priorities are to maximize total revenue and revenue per unit. She provided the data in Exhibit 1 in the case study. Kathy has asked that each product be assigned to one of the following categories: global core product, extended product offering, or candidate for elimination. Also, Kathy has asked for recommendations on how to prioritize products in the portfolio.
- Classify each product into one of the three categories referenced above. Show your classifications in a table or chart.
- Assign a priority to each product in the portfolio. Show your priorities in a table or chart.
- Explain the method you used to determine the product priorities.