importance of strategic digital marketing plan

describe how digital marketing is important to your company (or the company you wish to work for, Illumina would be nice if it is not impossible). Explain how incorporating a strategic digital marketing plan may help the business reach its audience and business goals. 
Include examples of competitors and their online presence – or lack thereof – and how this plays a role in the way digital marketing may benefit your company. Treat this like a pitch to your executive team as to why they should allocate company resources to a digital marketing plan.
Each of the assignments will together assist in your Final Project, a complete Digital Marketing Strategy for the company of your choice. Final Project will be due by the end of the final class.
My final project topic is graphic design so the company chosen should be using graphic design tools efficiently in their digital marketing strategy.

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