information system and management essay

Requirements
1. Conduct company analysis
2. Review the relevant theoretical basis
3. Identify the challenges faced by your chosen company
using relevant theories
4. Recommend future viable strategies to address challenges
identified in terms of organisational functions
5. Propose a research plan to identify solutions for each
challenge
Requirements
1. Conduct company analysis
2. Review the relevant theoretical basis
3. Identify the challenges faced by your chosen company
using relevant theories
4. Recommend future viable strategies to address challenges
identified in terms of organisational functions
5. Propose a research plan to identify solutions for each
challenge
Assessment Criteria
 Understanding of relevant theory/literature: 15%
 Application of theories/models : 15%
 Quality of analysis : 15%
 Validity of recommendations : 15%
 The precision, rigor and feasibility of research
proposal : 30%
 Presentation/structure/references: 10%
The structure of the report (1)
1. Introduction
 -Brief description of your chosen MNE
 – Very brief summary of key findings from your
Porter’s diamond analysis and identify the
sources of national competitive advantage of
your chosen MNE.
2. Theory
 – a literature review of different challenges
(Bartlett & Ghoshal and Hofstede)
Michael Porter’s Diamond Model:
Sources of National Competitive Advantage
The structure of the report (2)
3. Challenges
 Competitive challenges
 Collaborative challenges( Alliances, JVs, etc)
 Organisational challenges (International configuration)
 Managerial challenges
 Worldwide learning challenges
 Cultural challenges (Hofestede)
4. Propose possible recommendations
 What strategic options are available for the chosen MNE from
different international management functions, such as
human resource, finance, marketing, research and
development and product divisions.
The structure of the report (3)
5. Research proposal—-DETAILS!!!
 Provide recommendations through the fieldwork
 Sample
 Data collection
6. Conclusion
‐ Summarise the key challenges identified.
‐ Justify and recommend future strategies for your
chosen organisation to address these challenges.
Product
instructions
Presentation
 Content page/s with page numbers.
 Chapter headings.
 Subheadings.
 One main point per paragraphe.
 Concise and clear.
 Use charts, diagrams and tables.
Where to find a company (MNE)
 Fortune 500
 World top 100 non-financial TNC (available on
LEARN)
Recommended textbook
 Bartlett, C. A., Ghoshal, S. and Beamish, P. (2008). Transnational
Management: Text, Cases, and Readings in Cross-border Management.
New York: McGraw -Hill.
 Bryman, A., and Bell, E. (2007) Business Research Method. Oxford:
Oxford University Press.

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