M3 Assignment 1: Discussion Question

M3 Assignment 1: Discussion Question

Read the following case study:

Visit Dell and Apple’s Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:

· Price / quality relationship

· Perceived quality / value

· Image

· Product differentiation

· Reducing consumer’s perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.


By 1/20/18 12PM (Noon) PST submit your response to the appropriate Discussion Area.


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