Live Case “What’s Your Story”-Interview an Entrepreneur

Live Case “What’s Your Story” Guidelines


Interview an entrepreneur. It can be anyone who has his or her own business including your family members, friends, co-workers, etc…


The written report is due to February, 6. It should be 5 pages long, double-spaced, typed in Times New Roman 12-point font, and with 1-inch margins. The written report is 10% of your grade. Submit a printed copy in class.

Some students will be asked to present their stories in class. The oral presentation will be counted toward your participation grade.

Please use the questions provided below for the interview. You may add your own questions on top of these questions if you feel that you have not collected enough information to write a 5-page report. Do not forget to include a conclusion.



  1. Please ask the entrepreneur to introduce himself/herself (name, place of birth, education, prior work experience, family, etc…).
  2. What made you decide to start your own business and how did you arrive to the idea for it?
  3. What is the story of your business? Examples of questions to navigate this discussion will be (but are not limited to) the following: What does your company do? When did you open your business? How has your business been developing over the years?).
  4. Describe your life as an entrepreneur. How many hours per week do you work on average? How does your typical day look like?
  5. What are the sacrifices that you have had to make to become a successful entrepreneur?
  6. Would you mind describing some of your failures/mistakes and sharing what have you learned from them?
  7. What are the most important skills (at least three) necessary to become a successful entrepreneur?
  8. What do you think was the most successful marketing tool that you used for your business?
  9. What are the key elements that drive the success of your business (try to get 3-5)?
  10. If you had a chance to start all over again, what would you do differently?
  11. Given your experience as an entrepreneur, what would be your advice to those who plan to become entrepreneurs in the future?






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