Long Paper – Option A: Investment Decision

Long Paper – Option A: Investment Decision

 

Summary – You will evaluate your company as a potential investment opportunity.  You will either make a recommendation to BUY stock in the company, SELL stock in the company, or BUY/SELL a direct competitor of your company. 

 

  1. (10 points) Your paper should provide a succinct historical perspective of your company.

 

  1. (15 points) Provide a detailed summary about the Mission, Vision, and General Strategy (use data when appropriate and external sourcing to fortify your paper).  You may consider doing a 5-Forces analysis or any other type of analysis that helps your case (perhaps a SWOT analysis, etc).

 

  1. (15 points) Analyze the internal conditions of the firm – leadership team, human resources, climate, etc.  What internal resources are important for this company?

 

  1. (25 points) Provide both pros and cons of why this company is a good or bad investment.  You should be balanced in your approach with reasonable arguments for both sides.

 

  1. (25 points) Based on the above, what is your recommendation and WHY?  What points are the most salient in your analysis?  You should be thorough about both internal and external analysis and either a) invest in your company, b) sell your company or c) consider investing in one of your competitors.

 

 

 

 

Grading Rubric for MGMT 3013 Long Paper: Option A

 

Length and Format – Paper must be:

  • Between 1,600-2,000 words (works cited should be a separate page)
  • Double-spaced
  • 12-point Times New Roman font
  • 1-inch margins
  • Name located in the header
  • Proper in-paper citations and works cited (MLA format)

 

Length and Format

 (15 points)

Description
15 points Paper meets all length and formatting requirements
10 points Paper deviates from one (1) of the length and  formatting requirements
0 points Paper deviates from more than one (1) of the length and  formatting requirements

 

Quality

 (15 points)

Description
15 points The paper contains few or no grammatical or spelling errors (1-3)
10 points The paper contains several grammatical or spelling errors (4-7)
0 points Paper contains more than seven (7) grammatical or spelling errors

 

 Connection

(10 points)

Part 1 – 10 points
10 points The paper has an adequate historical perspective of the company.
5 points The paper has a subpar historical perspective of the company.
0 points There is no historical perspective of the company.

 


Connection

 (15 points)

Part 2 – 15 points
15 points The paper gives a detailed summary of the Mission, Vision, and General Strategy AND provides a 5-Forces analysis or SWOT analysis of the strategy with proper explanation for each aspect of the analysis.
10 points The paper gives a basic summary of the Mission, Vision, and General Strategy AND provides a 5-Forces analysis or SWOT analysis of the strategy with only basic, or incorrect explanation for each aspect of the analysis.
5 points The paper is missing the summary of the Mission, Vision, and General Strategy OR does not provide a 5-Forces analysis or SWOT analysis of the strategy.
0 points There is no mention of the Mission, Vision, or General Strategy AND does not provide a 5-Forces analysis or SWOT analysis of the strategy.

 

Connection

 (15 points)

Part 3 – 15 points
15 points The paper analyzes several internal conditions of the firm and explains which internal resources are important for this company. Proper explanations are given for each of the conditions discussed.
10 points The paper analyzes only a few internal conditions of the firm and explains which internal resources are important for this company. Minimal explanations are given for each of the conditions discussed.
5 points The paper analyzes only a few internal conditions of the firm with no explanations.
0 points The paper is missing the internal conditions important to the company.

 

Connection

 (25 points)

Part 4 – 25 points
25 points The paper provides several pros and cons of why this company is a good or bad investment and ties in the reasoning to strategy (5-Forces/SWOT) well.
20 points The paper provides only a couple pros and cons of why this company is a good or bad investment and only adequately ties in the reasoning to strategy (5-Forces/SWOT).
10 points The paper provides minimal pros and cons of why this company is a good or bad investment AND/OR fails to tie in the reasoning to strategy (5-Forces/SWOT).
0 points The paper is missing the pros and cons of the investment.

 

Connection

 (25 points)

Part 5 – 25 points
25 points The paper gives a firm recommendation to buy/sell stock in the company or a direct competitor.  The paper is thorough about both internal and external analysis. If buying/selling a competitor, there is adequate explanation and comparison to your company to give reasoning why a decision was made.
20 points The paper gives a recommendation to buy/sell stock in the company or a direct competitor.  The paper gives both internal and external analysis. If buying/selling a competitor, there is some explanation and comparison to your company to give reasoning why a decision was made.
10 points The paper gives a recommendation to buy/sell stock in the company or a direct competitor.  The paper is lacking in either internal or external analysis. If buying/selling a competitor, there is little/no explanation or comparison to your company to give reasoning why a decision was made.
0 points No recommendation was made for buying/selling your company’s stock or a competitor’s.