marrketing quiz

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Question 21 pts
A company’s website is an example of what type of message channel? (6.2)

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Question 31 pts
Which of the following would represent price discrimination by Paula’s Lemonade Shack: (5.2)?

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Question 41 pts
Which of the following is NOT a goal of data mining? (6.5)

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Question 51 pts
Which of the following does NOT represent “noise” in an advertising scenario? (6.3)

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Question 61 pts
An individual’s personality can be likened to a company’s what? (6.1)

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Question 71 pts
Which of the following is NOT a key challenge associated with integrated marketing communications: (6.5)

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Question 81 pts
Which of the following does NOT represent a fully brand-controlled message channel? (6.2)

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Question 91 pts
A satisfied customer writing a unsolicited rave review on a company website or a review site like Yelp is an example of what? (6.2)

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Question 101 pts
Which of the following does not constitute a push marketing strategy? (6.4)