New-Product Development and Product Life-Cycle Strategies Marketing Essay

* NAME AND DESCRIBE THE MAJOR STEPS IN THE NEW-PRODUCT DEVELOPMENT PROCESS * Written Assignment covers Chapter 9 “ New-Product Development and Product Life-Cycle Strategies”. Principles of Marketing – 15th Edition Author: Philip Kotler; Gary Armstrong Publisher: Pearson Education Edition: 15th, Fifteenth Year: 2013 Format: Hardcover 720 page