Perform a SWOT analysis & Conduct a competitor analysis of Columbia Sportswear

Case Title Case Questions
Columbia Sportswear Perform a SWOT analysis to specify the strengths and weaknesses of Columbia’s resources and the opportunities and threats existing in its external environment. Conduct a competitor analysis, and map each of the company’s major competitors in terms of resource similarity and market commonality. What is the likelihood of each rival acting or responding to Columbia’s ongoing competitive actions? Discuss the approaches used by the company to grow the business over the past two decades. In what ways are these strategies suitable for Columbia moving forward? Are they deficient in any way?
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