Professional Custom Accounting: Determine the marketing communications strategy used in health care services.
- Examine the marketing research process and market segmentation strategies in the health care industry.
- Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
- Explain how branding strategies apply to the health care market for existing and new products.
- Determine the marketing communications strategy used in health care services.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.
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