Promoting products

You are in charge of marketing your company’s laboratory services to managed care plans in your region. Contrast approaches to promoting these products to a PPO and to a staff model HMO. You are a territory manager for the cardiology division of a major medical device company. You notice that among the five largest cardiology groups in your area there is a threefold difference between lowest and highest use of your penetrated market. Using what you know about local area variations and physician behavior, what might explain this difference?

Please follow and like us: