Public Relations

1. A review paper
 You are required to write a 3 – to 5- page paper (double spaced) by choosing one book,
listed below:
A. “Game change: Obama and the Clintons, McCain and Palin, and the
race of a lifetime”
by John Heilemann & Mark Halperin
B. “It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow:
How to Use Speed as a Competitive Tool in Business”
by Jason Jennings and Laurence Haughton
C. “Reputation Rules: Strategies for Building Your Company’s Most
Valuable Asset”
by Daniel Diermeier
D. “Spin: How to Turn the Power of the Press to Your Advantage”
by Michael S. Sitrick
E. “For Immediate Release: Shape Minds, Build Brands, and Deliver
Results with Game-Changing Public Relations”
by Ronn Torossian
 Establish a Background, Remember your Audience: Remember that your audience has
not read the work; with this in mind, be sure to introduce characters and principals
carefully and deliberately.
 Minor principals/characters: Deal with most pressing issues in the book. You will not be
able to cover every character or idea. What principals/characters did you agree or
disagree with?
 Organize: The purpose of this review is to critically evaluate the text, not just inform the
readers about it. Leave plenty room for your evaluation by ensuring that your summary
is brief.
 Your Evaluation: Choose several points to discuss about the book. What worked well
for you? How does this work in terms of expanding your public relations knowledge?
How would you like to combine your book understandings of public relations with real
public relations practices?
 For more information about how to write a book review, visit
2. Grade (50 points)
• If you write less than 2 pages or fail to follow the format (- 30 points)
• If you fail to submit/present within the deadline: May 6 (- 50 points)
• If you copy (plagiarize) other people’s work (- 50 points)
• If you thoroughly/comprehensively explain, critique, and evaluate your review (50 points)
3. Format
• Font size: 12
• Margins: 1 inch (left, right, top, bottom)
• Style: MLA, APA, Chicago or any academic writing styles are accepted for source citation
• Submitting your paper as an MS Word attachment on Blackboard is mandatory (Week 16)

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