Unit II Discussion Board Question
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Referencing a real-life organization, briefly describe a potential problem within the organization that could benefit from market research. This problem could be anything from a drop in sales to a merger with another company. What type of research design would you recommend? Why? In the interest of maintaining diversity within this forum, please use different organizations in your initial post.
Snider, M., & Baig, E. (2017, September 22). T-Mobile plus Sprint: If you’re a customer, here’s why a merger would matter. Retrieved November 15, 2017, from https://www.usatoday.com/story/tech/news/2017/09/22/t-mobile-plus-sprint-if-youre-customer-heres-why-merger-would-matter/693936001/
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The research process seems like it is very systematic. There are six sequential steps. What are these steps? Do you think they are always followed in sequence? What do you think would happen if you skipped a step? Give an example.
The Market Research Process: 6 Steps to Success. (2015, October 16). Retrieved November 15, 2017, from http://www.mymarketresearchmethods.com/the-market-research-process-6-steps-to-success/
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