Research Outline-Pricing Strategies

Research Outline-Pricing Strategies

Pricing Strategies

The readings suggest there are certain strategies for pricing new products, which is decidedly more difficult than adjusting prices to existing products. The new product pricing approaches are:

  • Skimming
  • Penetration
  • Everyday low prices

The pricing approaches discussed for existing products are:

There is no shortage of pricing approaches, and as customers, we are exposed to all of them at some time or another in our purchasing processes.

Choose one of the pricing approaches and discuss the product, the pricing approach, and why you think it is the most appropriate approach for that particular product given your consumer characteristics. Be sure you understand the definition of your approach before tackling this topic.

Many of you will be tempted to use promotional pricing since it is the easiest to demonstrate. So promotional pricing is not “for sale” (pun intended). Pick one of the other approaches for this topic.

Comment on at least two (2) your classmates’ posts, especially where you note that you as a consumer may have picked a different approach. Remember, there are no rights or wrongs in this topic. Each of us as consumers can view pricing differently. Use at least one (1) reference to support your remarks.