Research Paper Easy-Creating a Perceptual Map for the Airlines Industry

Research Paper Easy-Creating a Perceptual Map for the Airlines Industry

Creating a Perceptual Map for the Airlines Industry

As a marketing manager for a major airline, you are faced with many strategic planning decisions prior to launching a new branding campaign for your company.

Using the Excel data file linked below, create a perceptual map with four dimensional variables that your airline faces and compare those of your top five competitors in the industry on this same map.

Provide your boss with a suggested strategic directive based on your findings (Tip: Review the YouTube video How to Make a Perceptual Map Using Excel above to help in creating your perceptual map).