SAI440 Week 4 Case Study

Atlantic Manufacturing is a manufacturer of small motors. The company had problems with order acquisition, operations, distribution, and accounting systems. Some of the specific issues were identified as being

  • information supplied to sales force is inaccurate;
  • customers requesting reduced lead times;
  • credit system inconsistent, producing collection problems;
  • service calls lack warranty information; and
  • quality control system not integrated.

In this week’s case study, you will be investigating their decisions for the ERP sales and marketing modules implemented and what specific areas each of those decisions addressed. Identify both the purpose and benefits that their system was to have provided and whether that was achieved. Major focus should be given to the decisions and assumptions made as well as the reasons made for their selection. There are no specific references given for this case study, only some background information references to help you in your research. It is suggested that in your research, you pay particular attention to their competition and how it affected their sales and marketing needs.

Case Study

Name: Your name (please, no D number)

Date: Date of submittal

Title: Topic title here


The aims, context, and things you think are linked to the topic. You can use the information in the Case Study content item as a start.

Research Review

This is a section where the research into existing web articles that may impact on the topic is reviewed and discussed.


What were the results of your investigation and what answers do they give you? You could insert images, tables, or graphs that support your observations.


What were the results of your investigation and what answers do they give you? You should refer back to the original topic that you stated in the Introduction. Do the research results answer your questions? Is the information complete? Are there any unanswered questions?


You may have some references that you talked about in the main case study. It could be a DFES document, it could be a newspaper article, or it could be a web page. This is the section where you carefully say where the reader can find that information. It’s a burdensome area where you will have to follow the rules as closely as possible.



Case Studies © 2014 Devry University