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Session 6A/B: Design Thinking in Practice
In these sessions, students will present the results of their Design Thinking in Practice projects.
The project is designed to give students an opportunity to apply their understanding of the
design thinking process to solving a problem in an organization they are familiar with.
For this project, pick a problem to solve in an organization you know (for example, your college
campus, a company you have worked for, or a volunteer organization). Use the design thinking
skills that you learned to identify a specific pain point for customers/clients, employees, or
both. For this project you will need to:
1. Conduct interviews: at least four interviews should be conducted and a short summary of
each interview should be turned in with your project.
2. Create a journey map
3. Generate at least one How Might We question
4. Develop at least three possible solutions by brainstorming based on the how might we
During session 6A/B you will present your problem, process, and solution to the class.
Successful projects will clearly demonstrate:
1. Applying the design thinking process throughout
2. Risk taking at every stage of the project (e.g. nature of problem explored, who is
interviewed, ideas carried forward, approach to the presentation, etc.)
3. Carrying forward multiple insights and ideas.
4. Showing where you have learned from feedback and how it has affected your solution.
5. Conducting interviews that reveal needs
6. A journey map that reflects what was learned in the interview and yields new insights
7. A How Might We question that reflects a need identified in the interview, perhaps
something revealed in the journey map (something that wouldn’t have been obvious
prior to interviewing)
8. At least 3 possible solutions that emerge from brainstorming (idea generation) that could
9. A clear, compelling, and engaging presentation