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Assignment Details and Rubric
Project Part 1: Strategic Decision-making, and Heuristics
Note: This is Part 1 of the Project Case Study and is due in Unit 4. Part 2 will be completed in Unit 5.
Assessed in this Assignment is course outcome GB519-4: Evaluate the role of heuristics and biases in
In Project Part 1, you will use CVP analysis and create a balanced scorecard. The various types of financial
and non-financial measurements from multiple stakeholder perspectives will be used to give a more
balanced view of business performance.
You have the opportunity to conduct research that will enhance your value as an asset to the organization
for which you work. Your critical thinking and credibility as a communicator of information are vital, much
desired, skills. Recent research conducted by Kaplan University’s School of Business and Information
Technology establishes that critical thinking and credibility in written communications are the two most
important skills needed to meet the demands of the changing global business environment.
Part 1 of the Project, due at the end of this unit, requires you to complete an analysis and evaluation of a
manufacturing organization. This evaluation will also provide the foundation for Part 2 of the Project. “The
Organization” may be understood and used in three ways:
● You may use your own employer as the basis for the Project – If your employer is a manufacturer,
it is appropriate to the Assignment and has the requisite information to support a graduate-level
analysis. Use of an organization that is not appropriate may result in a diminished score. If you
have any doubts, please contact your instructor for additional guidance. ● Another possibility would be to use a local manufacturing company willing to help you with your
Project, even if you are not an employee.
● Next, if you are not employed, or if your employer is not appropriate to the assignment, you may
select a different organization. You may use any organization of your choosing, but it must be appropriate to the Project.
NOTE: If you are self-employed or own your own company – it would NOT be an appropriate research
subject. You must select another company to meet the requirements of the Project. One method for
choosing a company will be to do an on-line search for a company that might interest you; then you may
search the company’s web-site as the basis for your Project.
A title page with properly formatted APA running head, an abstract and reference pages are required.
Review the “APA Template” and the “APA Sample Paper” documents at the KU Writing Center for
1. Begin with an introduction to the organization. Identify its manufacturing segment. Detail briefly
Unit 4 GB519: Measurement and Decision Making
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the products manufactured by your organization, the company’s market niche and/or customer
2. Identify significant costs in your organization. Some of the mandatory topics to research and
present about your organization would include, but not be limited to: (a) costs associated with
environmental concerns, (b) cost behavior, (c) prevention costs, (d) appraisal (detection) costs, (e)
internal failure costs, or (f) external failure costs.
3. Include a section devoted to Cost-Volume-Profit Analysis (CVP). Review Chapter 3 in your
textbook. The level of detail you include in this section is flexible. But, make sure your analysis is
related to actual financial data from the company. Suggested metrics would include the
contribution margin, Degree of Operating Leverage (DOL), breakeven point, and others.
Remember, it is vital that you determine whether or not you will have access to this information
BEFORE you start the project. Otherwise, you may not have time to change organizations later
during the course.
4. Discuss budgeting considerations. Include the organization’s budget process (for example, is it top-
down, or bottom-up), the organization’s budget variances and discuss management decisions
related to budgeting.
5. Based on independent research and additional textbook readings, create a Balanced Scorecard,
incorporating all four of the organizational dimensions (financial, customer, internal business
(BSC), and learning and growth). Identify 2 or 3 Strategic Objectives (SO), also known as critical
success factors (CSFs) for each category/perspective. Then, evaluate and analyze your
organization’s performance in relation to these critical success factors. (To help you with this part,
review the material found on pages 16 and 17 of the textbook. Additionally, read pages 590 to 599
in the textbook in Chapter 11). NOTE: Do not simply cut and paste a BSC collected from an on-line
source. Create your own BSC. Exhibit 11.10 on page 599 of your course text demonstrates the
proper BSC format.
Additional readings/references to use for this project:
Freeland, C. (2015). Globalization bites back. Atlantic, 315(4), 82.
Eaton, D., & Kilby, G. (2015). Does your organizational culture support your business
strategy? Journal for Quality & Participation, 37(4), 4. NOTE: Locate these additional readings in the KU Library using the “Advanced Search”
6. Create (again, the term “create” is very important — do not simply cut and paste a version
collected from an on-line source) a “strategy map” for your organization. Your organization’s
strategy map MUST resemble Exhibit 11.9, seen on page 596 of your textbook. Include an
explanation for each element in your strategy map. One thing to particularly note – The BSC and
strategy map must be aligned – that is, the SO’s must match. Please compare Exhibits 11.9 &
11.10 on pages 596 and 599 in the textbook. Please note that the elements in the BSC & the
strategy map are fully coordinated.
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7. End with a summary review (A formal “Conclusion” heading and section is required) of the
performance evaluation. Use sub-headings to discuss key strengths and weaknesses of the
organization and describe recommendations to be made to the current organizational strategy.
Part 1 of the Project should have a minimum of 9 and a maximum of 10 double-spaced pages, and will be
evaluated for content, analysis, critical thinking, grammar, spelling, punctuation and formatting. So be
sure to proofread and then proofread again! Be certain that you do a “Spell and Grammar” check on your
Project paper before it is submitted to the Dropbox.
Include the appropriate use of headings and sub-headings for every section of the project. A good
strategy will be to use the assignment rubric as a basic outline for headings and subheadings.
The 9 to 10-page minimum/maximum does not include the required title, abstract and reference list
pages. Do not incorporate enlarged type, extra line spaces, extra points at the end of a line, over-sized
graphs and charts, or unusual margins to artificially inflate the page length – the score will be significantly
reduced if the proper APA formatting for these elements is not applied.
NOTE: Do not use overly wordy phrases. DO use “economy of expression.” Use concise and precise
language that avoids slang or colloquial expressions. For example: Instead of using “on the other hand…”
simply use “alternatively…”
Your project must be presented in accordance with the guidance found in the APA Publication Manual, 6th
edition. The Kaplan Writing Lab is a tremendous resource. So please take full advantage of the great help
available there. You may access the Writing Lab by going to your “My Studies” tab located at the KU
campus home page. Then, access the “Academic Support Center” link. The Writing Center will be located
there for your access.
One very important suggestion will be to use the KU Writing Center’s “Paper review” service. You do not
have to wait until your paper is fully completed to ask for a review. One thing to note, though – the
Writing Lab will not be able to provide any feedback related to the specifics of the assignment content.
But, they will be able to provide sample guidance about spelling, grammar, formatting, punctuation and all
elements of a formal written analysis.
Remember, this assignment will be processed using the Turnitin software to determine the level of original
content in the assignment. Please review the Syllabus and the Kaplan University Academic Policy
regarding plagiarism. Excessive similarity to existing works will result in varying consequences, depending
on the nature of the similarity.
After you have completed the case study, upload your Word document to the Unit 4 Assignment Dropbox
before 11:59 p.m. (ET), on Tuesday of Unit 4. Name your assignment filename using this format:
LastName_FirstName_Unit#_AssignmentName. For example, this assignment will be named: Smith_Joan_Unit04_CaseStudy1. Assignments submitted late will be subject to the Late Policy described in your Syllabus. The Unit 4 Case Study/Course Project Assignment Rubric has been provided here. The rubrics are an
integral part of all assignment instructions. Please review the rubric document for a complete
understanding of how your assignments will be assessed. Doing so will help you successfully complete
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Important Note: You will not be eligible to complete the Case Study Part 2 PowerPoint Presentation
unless the Case Study Part 1 has been submitted.
Unit 4 Assignment – Project Part 1 NOTE: Use the Major “Item” labels as Level One Headings, and shortened versions of the segments in the
section as “Sub-headings.” NOTE: In addition to any Instructor Comments below, review all comments in the margins and body of
the manuscript, above.
Category/Description Points Possible