Term Paper-Examine the process for market research to assess foreign market potential.
- Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
- Examine the process for market research to assess foreign market potential.
- Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
- Determine the logistics and product distribution channel options available to support international marketing.
- Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
- Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.
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