What is McDonald’s policy?

What is McDonald’s policy?
Ex: Wal-Mart: “Everyday Low Prices”
Ex: Nordstrom: “The Customer is Always Right”
Ex: Warren Buffet: “a wonderful company at a fair price (No Longer a fair company at a wonderful price)”

Write a paragraph about
1. Broad guidelines for Decision Making & Implementation
2. Principles under which corporation operates on a day-to-day basis