You work as R&D Group Manager at a US-based business applications company. It produces products that are sought after by small to medium sized businesses in the USA because the software allows them to compete on level footing with major multinational corporations.
Company CEO Mary Murphy has just returned from a relaxing and much needed vacation to Asia where she visited Vietnam, Indonesia, Singapore, Hong Kong and mainland China. She noticed a lot of growth and change happening there and wonders whether the company has done too little to enter and build market share there. So she’s asked you to look into it and present your findings and recommendations to her decision-making team.