When writing about user segmentation for CompanyOne in web analytics, there are five ways you can do that and provide a concise answer to the discussion topic three for MBA 640. For a well crafted original discussion post, please Order Here. Lets us look at the samples below:
Sample Question:
There are three key elements to be considered in any web analytics study like the kind MCS is doing for CompanyOne. These elements are (1) behavior, (2) outcomes, and (3) user experience. A powerful technique to gauge user behavior is segmentation. Explain the concept of segmentation in relation to web analytics. Some common ways of segmenting your site visitors are by new users, returning users, paid search traffic, nonpaid search traffic, direct traffic, referral source, landing page, browser, and mobile traffic, among hundreds of possible options. Recommend any five ways of user segmentation for CompanyOne, including some that are not listed here, and discuss the relative merits of each.
A Snippet of the Answer:
Engaging in user segmentation for CompanyOne is beneficial to help target and channel marketing resources to where they will yield the greatest return on investment (ROI). Basically, site visitor segmentation can be grouped into four broad categories, namely behavioral, demographics, geographic, and psychographic. Many subcategories exist within each of these four main one (Yesbeck, 2020). Below is a recommendation of the five most critical site visitor segmentation strategies for CompanyOne:
1. Segmentation by Traffic Source/ Referrer– This type of segmentation falls under behavioral segmentation where the marketer is able to identify the appropriate patterns through which to engage the customers and find the right content for them for utmost satisfaction (Yesbeck, 2020). (Order Here for complete analysis of user segmentation for CompanyOne)
2. Segmentation by Geography/Location– This is possible through visitor’s IP addresses which give information on their exact location. (Order Here for complete analysis)
3. Segmentation by Content Viewed– For example, it can be identified that visitors who tend to view certain pages are more likely to make an order. (Order Here for complete analysis)
4. Segmentation by Visitor Type– Categories in this group include new vs. returning customers, non-customer vs. customer, technology platform utilized, and registered vs. non-registered customers (Chaffey, 2019). (Order Here for complete analysis)
5. Segmentation by Type of Landing Page– this type of segmentation is vital for CompanyOne for marketing purposes since it can help influence certain elements on the landing page to increase value. (Order Here for complete analysis)
